Hello, fellow parent 👋
We are a mom-owned, Asian-owned toy store and our jam is creating handmade books filled with whimsical ideas & activities to feed your child's imagination (and keep their hands busy!)
We believe play should be inclusive, so we feature dolls with different skin shades and hairstyles, and dim-sum and qipao and phở and áo dài... and other fun cultural details. We want all kids to see themselves and know that their culture matters.
All our felt books are handmade with highest quality felt by hardworking craftspeople in Vietnam.
Meet our bestsellers
Shop nowCOLLECTIONS
OUR DIFFERENCE
✔️ Developed by experts
✔️ Safety certified materials (STANDARD 100 by OEKO-TEX®)
✔️ Top quality craftsmanship
✔️ Unique, empowering content
✔️Personalized for your child
What our customers say
We couldn't be more pleased, the products and services are absolutely fantastic!
What a beautiful book we received. My daughter loves it and enjoys it loads. Entertaining and educational in such lovely ways! Super fast &communication was excellent. Thank you!
I bought this book as a gift for my dear friend's son right after her baby girl was born and he absolutely loves it. He loves to "take care of baby" and that the little boy looks just like him! Perfect gift!
Very entertaining book for my 18-month-old son who was so focused playing with it during our long-haul flight to France. Love it!
Our 4 yr-old daughter enjoys telling stories with her personalized What Will I Be book. She loves that the book has her name and the doll looks like her!
Customization
Adding that magic special touch: Customize your book with a name and a personalized doll that looks like your child!