We are a mom-owned, Asian-owned toy store and our jam is creating handmade books filled with whimsical ideas & activities to feed your child's imagination (and keep their hands busy!)

We believe play should be inclusive, so we feature dolls with different skin shades and hairstyles, and dim-sum and qipao and phở and áo dài... and other fun cultural details. We want all kids to see themselves and know that their culture matters.

All our felt books are handmade with highest quality felt by hardworking craftspeople in Vietnam.